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WP Rocket: Speeding Up Your WordPress Site with Advanced Caching

What is caching? What does caching mean for a WordPress website?

Most website owners have stumbled across the word “cache/caching.” Many may have come across the phrase “use a caching plugin” and found their heads scratching over this question.


With the rise of Core Web Vitals, speed has become a crucial factor for ranking. Search Engine Result Pages (SERPs) favor faster websites because users feel less trapped waiting for things to happen for them. Low speed, a higher bounce rate, and your hard work will go in vain. You might know that the user focus span is less than five seconds, which is why quality websites ensure a speed of less than two seconds.


Luckily, here comes website caching to help you rank highly and attract more organic traffic with increased speed. Simply put, caching can make your WordPress website faster! And there’s nothing better than the WP Rocket WordPress plugin to achieve high speed with advanced caching. WP Rocket is a WordPress caching and performance plugin that improves your website's speed. In this article, we’ll look into different aspects of WP Rocket for WordPress websites. 

What is a WP Rocket?

WP Rocket

WP Rocket is a performance plugin for WordPress websites known for its caching functionality. But the plugin provides much more than this, making it one of the best “all-around” website performance tools. Jonathan Buttigieg and Jean-Baptiste Marchand Arvier first developed WP Rocket in 2013. It quickly gained popularity for effective caching and optimization capabilities. 

Why WP Rocket? 

WP Rocket can help users in several ways, including:


  • Reduces website loading speed

  • SEO (search engine optimization)

  • E-commerce Optimization

  • Database Optimization

  • Adds page cache and other cache functionality

  • GZIP compression

  • Google PageSpeed Test Scores Improvement

  • Core Web Vital metrics improvement


Users can also integrate this plugin with many other powerful tools, such as Imagify and Autoptimize. WP Rocket is currently managed by a company co-founded by the plugin’s original developers, WP Media. It is available as a premium product only, and license fees depend on the number of websites you want to optimize. 

Things to do before installing WP Rocket on your website


We recommend three tasks to do before installing WP Rocket on your website:


  1. Make sure you have a backup of your website because WP Rocket is powerful and can cause a website to break or not function properly.

  2. Test one setting at a time so you know which setting is responsible.

  3. Run a page speed test on GTmetrix before and after, at the very least, to ensure the selected settings are improving your page speed. 

WP Rocket: Installation


WP Rocket is only available on its website because it's a premium product. You can download the zip file after processing the payment. But before proceeding with it, make sure WP Super Cache and W3 Total Cache, like other caching plugins, are deactivated.


Follow these steps to install WP Rocket:


  • Log in to your WordPress dashboard.

WP Rocket

  • Go to Plugin and add a new

WP Rocket

  • The Upload Plugin button is located on the top-left corner of the page. Click it. Next, click on the browser.

  • Navigate to WP Rocket’s ZIP file. Double-click it and upload.

  • Click on Install Now.

  • Wait for the completion of the installation.


You'll see the Activate Plugin button once the installation is done. As soon as you click on it, WP Rocket will immediately start caching the contents of your website. 

Setup WP Rocket on my WordPress website

WP Rocket

Below are the different modules you'll find in WP Rocket settings that will be specific to each website. We recommend one setting at a time so you can avoid another website.


Dashboard: You'll find information about your account here, plus tasks that you can perform, like clearing the cache.


Cache: Select enable caching for mobile devices, but don't create a separate cache for mobile devices. Cache lifespan depends on the website.


File Optimization: You’ll optimize CSS, Javascript, and HTML here. These settings can break something, so we recommend testing one at a time. Activate every setting if you are not using Autoptimize so you can get to work without conflict.

WP Rocket

Media: We recommend you enable every setting that does not cause conflicts.

WP Rocket

Preload: Enable caching and link preloading, plus prefetch DNS requests and preload fonts.

WP Rocket

Advanced Rules: Leave this module the way it is.

WP Rocket

Database: Typically, it's recommended to clean up everything and run a weekly automatic clean-up.

CDN: We highly recommend CDN integration. Many better WordPress hosts may have CDN integration, too.

WP Rocket

Heartbeat: Use the “reduce activity” heartbeat setting.

WP Rocket

Add-ons: Only used for a few sites. 


Image Optimization: This is an image optimization plugin built by WP Rocket that only appears if you're not using Imagify. This is a good plugin for image optimization.


Tools: Export your settings and roll back to previous versions of the plugin as things happen in this module.


Tutorials: You can access tutorials here. 

An All-in-One Web Performance Plugin

WP Rocket is a highly recommended plugin by WordPress experts. This is the best WordPress caching plugin; it optimizes your website for the Core Web Vitals and helps achieve incredible speed results. Let's see more of WP Rocket. 

Instant skyrocketing of your PageSpeed performance score

WP Rocket

WP Rocket helps you achieve high performance like never before. You'll see an instant improvement in your website performance and Google PageSpeed Insights score, as well as Core Web Vitals.


Constant updates keep up with the latest web performance requirements. WP Rocket instantly improves your website loading speed and overall performance. It leads to a skyrocketing PageSpeed performance score for your website. 

Let's have WP Rocket do the heavy lifting:

WP Rocket

WP Rocket is incredible enough to deliver results out of the box with 80% of web performance best practices as you activate it. As soon as you install and activate the plugin, it'll start working on the website.


Forget about the headache of configuration. Installation and setup take just three minutes, and the website gives faster speed with a few clicks.


There's no need to learn coding, as the default configuration does the magic. Give WP Rocket a free hand to do the work for you! 

Optimized Speed with Cutting-edge Technology

WP Rocket

WP Rocket is a punch pack of powerful features that make your website blazing fast. Default features in the WP Rocket are:


  • Page caching

  • Browser caching

  • GZIP compression


On top of these features, WP Rocket has advanced features that boost the overall performance of the website. These features include:


  • Delay JavaScript execution

  • Remove unused CSS.

  • Minification and LazyLoad


WP Rocket is a power pack of optimization tools that you would normally get in 3–5 plugins.

Other Tools that Work with WP Rocket


Fortunately, WP Rocket works brilliantly with other high-performance tools such as Autoptimize and Imagify. Many website owners use these tools. However, if you are on a budget, we’d choose WP Rocket. 

Make your website a success.


Incredible speed, a flawless user experience, and top SERP ranking are the things that every website owner strives to achieve. This seems like an unattainable dream, but WP Rocket is an expert that can help you achieve it. You'll get everything you need to pass the Core Web Vitals!


Constant updates will keep you in line with the latest web performance best practices. Furthermore, you can get:


Great First Impressions: A super fast website gives users a great user experience that visitors will love browsing through.


Better SEO Ranking: Google's Core Web Vitals initiative credits websites with faster speeds. WP Rocket can help you achieve SERP ranking!


More Conversions: The conversation rate improves with more traffic as the user experience improves. Turn your visitors into actual customers with it. 

WP Rocket Pros and Cons 


  • User friendly

  • Affordable

  • Reduces page size

  • Caching of the website as you begin activation.

  • Effective at Core Web Vitals and speed improvement.

  • Import and export features

  • Preload option for browser caching.


  • Requires more database optimization options.

  • No JavaScript asynchronous loading 

Frequently Asked Questions:


Why is the caching plugin important to me?


Most website owners strive to enhance website loading speed. And a caching plugin can help you achieve it. It reduces website loading time significantly. WordPress caching plugins do amazing work to increase the overall performance of websites. A dedicated tool like WP Rocket can save you lots of time that you may spend on manual optimization.


Is WP Rocket free to use?


No, WP Rocket is a premium product that doesn’t offer a free version. It costs $49 for a single website. For three websites, it costs $99, and $249 for unlimited web projects.


Do I need to hire an expert to install WP Rocket?


WordPress is popular because of its easy content management system. Over the years, it has evolved immensely, making plugin installation a breeze! WP Rocket is extremely easy, as the installation is completed within 3 minutes. Its intuitive interface is highly advantageous against its competitors. You can navigate different options and settings easily.

Final Thoughts


WP Rocket should end the search for most WordPress website owners to gain increased speed and many more profitable features. We have assembled almost everything that you need to know about the plugin to ensure your investment is in safe hands.


Before making decisions, make sure you have read the WP Rocket features carefully so you won’t have to regret it later if something is missing. The incredible, intuitive interface will garner your attention instantly. However, as the plugin is only available in the premium version, pondering over the product from different aspects of your business accordingly becomes even more important. 

So, are you ready to optimize your WordPress speed with the advanced caching of the WP Rocket plugin? Choose WP for higher rankings and overall performance!

Still have some unanswered questions? Get in touch with us today, or visit our website for more information.


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